Since 1980, World Tourism Day has been held on 27 September each year to coincide with an important milestone in world tourism: the anniversary of the adoption of the UNWTO Statutes on 27 September 1970 which paved the way for the establishment of UNWTO (United Nations World Tourism Organization). World Tourism Day also marks the end of the high season in the northern hemisphere and the beginning of the season in the southern hemisphere.
The UNWTO has identified investments as one of the key priorities for tourism’s recovery and future growth and development. For World Tourism Day 2023, the Tourism & Green Investments theme highlights the need for more and better-targeted investments for people, for the planet, and for prosperity. Read More About Investing in People, Planet, and Prosperity.
Now is the time for new and innovative solutions, not just traditional investments that promote and underpin economic growth and productivity. World Tourism Day 2023 will be a call to action to the international community, governments, multilateral financial institutions, development partners, and private sector investors to unite around a new tourism investment strategy.
