Assessing Heritage Tourism Potential
Development of a heritage tourism assessment and an effective tourism development plan requires the combination of both participatory assessment and market analysis.
A heritage tourism assessment includes onsite visits to tourist attractions and one-to-one interviews with key stakeholders to evaluate the tourism experience and begin to understand the stakeholders’ perceptions about tourism and explore their visions for future cultural heritage tourism. Discussions with partners and stakeholders will help shape the direction of the community assessments and address outstanding questions from the information entered into the heritage resource inventory survey database. To thoroughly understand the current situation, extensive information on existing cultural and heritage assets must be compiled, organized and analyzed.
An in-depth analysis, identifying the strengths, weaknesses, opportunities, and threats to future development and promotion of heritage tourism attractions, will be performed to assess existing tourism conditions in your community or heritage area. The ForeSite team will help define the target market(s) and recommend specific initiatives and the strategies to implement them.
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