Frequently Asked Questions

Questions asked about Cultural Heritage and Destination Tourism.

What are Four Components of a Successful Marketing Plan?

A successful Marketing Plan will have these key components: Public Relations - Prepare a press kit and do regular press releases to get the word out about happenings and events Advertising - Creating a compelling message directed to target … [Read more...]

Who Are Tourism Customers?

Tourism 101: Basic Information for Selling to Tourists Cover

All tourists have a propensity to spend.  However, certain types of tourists spend more than others.  International visitors typically outspend domestic travelers.  Baby boomers often outspend seniors or student groups.   To truly identify who your … [Read more...]

Who is the Cultural & Heritage Traveler?

Baby Boomers (Born 1946 – 1964) Trips are longer, allowing for in-depth exploration at a leisurely pace Trips often themed or educational As grandparents, boomers are now the force behind multi-generational travel Boomers spend an average of … [Read more...]

What are the Five Principles for Successful and Sustainable Cultural Heritage Tourism?

Collaborate Find the Fit Make Sites / Programs Come Alive Focus on Quality and Authenticity Preserve and Protect Source:  National Trust for Historic Preservation  … [Read more...]

What are the Four Steps to Successful and Sustainable Cultural Heritage Tourism?

The four basic steps to begin your cultural heritage tourism program or take it to the next level, include: Assess the Potential Plan and Organize Prepare for Visitors/Manage Cultural, Historic and Natural Resources Market for … [Read more...]

What is a Heritage Management Plan?

The management plan serves as a baseline for ongoing and future evaluation.  Research shows that management planning has contributed to the success of heritage areas. While the process takes time, early planning helps the local coordinating entity … [Read more...]

What is Heritage Tourism?

The National Trust defines heritage tourism as “traveling to experience the places, artifacts, and activities that authentically represent the stories and people of the past and present.  It includes cultural, historic and natural resources” … [Read more...]

What is the Impact of Tourism in the U.S.?

Tourism has become the largest industry worldwide in terms of employment and share of gross domestic product.  Global Travel & Tourism continues to grow in spite of the continuing economic challenges.   Tourism’s direct contribution to GDP in … [Read more...]

What is the Potential Impact of Heritage Tourism?

A recent study by the U.S. Office of Travel and Tourism revealed that nearly 15.4 million of the overseas travelers to the U.S. were cultural heritage travelers.  Growth of cultural heritage visitors outpaced average growth of all overseas arrivals … [Read more...]

What are Adjectival, Specialty Niche Tourisms?

Adjectival Tourisms are all those forms of tourism that have an adjective in front of them such as agritourism, cultural tourism, culinary tourism, ecotourism, extreme tourism, geotourism, heritage tourism, medical tourism, nautical tourism, poverty … [Read more...]