Who is the Cultural & Heritage Traveler?

Baby Boomers (Born 1946 – 1964)

  • Trips are longer, allowing for in-depth exploration at a leisurely pace
  • Trips often themed or educational
  • As grandparents, boomers are now the force behind multi-generational travel
  • Boomers spend an average of $2,995 on 4.2 trips each year

Source:  Luxury Marketing Council