Who Are Tourism Customers?

All tourists have a propensity to spend.  However, certain types of tourists spend more than others.  International visitors typically outspend domestic travelers.  Baby boomers often outspend seniors or student groups.   To truly identify who your tourism customers are, it is essential to have an ongoing system in place to track tourists and their spending.

Read about the Five Effective Ways to Track Tourists, page 7 of  Tourism 101: Basic Information for Selling to Tourists