What are Four Components of a Successful Marketing Plan?

A successful Marketing Plan will have these key components:

  1. Public Relations – Prepare a press kit and do regular press releases to get the word out about happenings and events
  2. Advertising РCreating a compelling message directed to target audiences through advertisement 
  3. Graphic Materials – Choose a logo, develop a website, print brochures
  4. Promotions – Take your message to travel industry and consumer trade shows; go on trade missions