A successful Marketing Plan will have these key components: Public Relations - Prepare a press kit and do regular press releases to get the word out about happenings and events Advertising - Creating a compelling message directed to target audiences through advertisement Graphic Materials - Choose a logo, develop a website, print brochures Promotions - Take your message to travel industry and consumer trade shows; go on trade missions … [Read more...]
Frequently Asked Questions
Questions asked about Cultural Heritage and Destination Tourism.
All tourists have a propensity to spend. However, certain types of tourists spend more than others. International visitors typically outspend domestic travelers. Baby boomers often outspend seniors or student groups. To truly identify who your tourism customers are, it is essential to have an ongoing system in place to track tourists and their spending. Read about the Five Effective Ways to Track Tourists, page 7 of Tourism 101: Basic Information for Selling to Tourists … [Read more...]
Baby Boomers (Born 1946 – 1964) Trips are longer, allowing for in-depth exploration at a leisurely pace Trips often themed or educational As grandparents, boomers are now the force behind multi-generational travel Boomers spend an average of $2,995 on 4.2 trips each year Source: Luxury Marketing Council … [Read more...]